Coles is celebrating National Banana Day by donating 10 cents from every kilogram of Cavendish bananas sold at its supermarkets over the next week to Little Athletics Australia with the help of its Aussie banana growers and suppliers.

All funds raised will be directed to the Coles Little Athletics Community Fund to provide sports equipment grants for grassroots Little Athletics clubs and centres. The fund has already provided 417 Little Athletics centres across Australia with more than $2 million in sports equipment grants in just four years.

The Little Athletics “Banana A Peel” coincides with National Banana Day on Sunday 1 May which is set to get Aussies moving with a ‘Karaoke Banana’ theme and dedicated banana playlist on Spotify from Australian Bananas.

Australian pole vault record holder and Coles ambassador Nina Kennedy encouraged shoppers to buy a bunch of bananas over the next week to help grassroots Little Athletics centres across the country.

“Little Athletics played a huge part in helping me become the athlete I am today and any support we can give local clubs and centres to buy new and safe sports equipment is invaluable,” she said.

“Through my role as Coles ambassador, I’ve visited many Little Athletics centres this season and I’ve seen first-hand the benefit that new equipment from the Coles Little Athletics Community Fund provides for kids, volunteers and the club.”

“I hope shoppers across the country can help support our future Aussie track and field stars by buying a bunch of bananas this week.  Not only will you be supporting a great cause, but you’ll be getting a nutritious, healthy snack for your lunchbox.”

Coles Little Athletics Australia President Sherrie Boulter said the funds raised from banana sales at Coles this week would help kids to participate and stay in sport.

The Coles Little Athletics “Banana A Peel” will run in all Coles supermarkets from Wednesday 27April to Tuesday 3 May.

In addition to raising funds for Little Athletics, Coles stores will be celebrating National Banana Day on Sunday 1 May by playing banana-themed songs on Coles Radio throughout the day. 

For more information on National Banana Day visit https://australianbananas.com.au/