Australia’s iconic native animal, the Koala, is taking over Coles supermarkets this Easter as Coles bands
together with conservation organisation Aussie Ark to raise much-needed funding for the protection of Aussie wildlife and specifically, Koalas, who are facing extinction in New South Wales and Queensland.

Australia’s much-loved koalas have now been officially classified as ‘endangered’ after widespread
bushfires, drought, floods and land clearing destroyed much of their eucalyptus-rich habitat.

Approximately 80% of Koala habitat has been lost and at the current rate of decline, some species of Koala could be extinct by 2050.


To help raise funds and teach future generations on the importance of protecting our wildlife, Coles has
launched its first-ever free children’s e-book called – The Picky Little Koala –which is aimed for children
between 5 and 8 years.

For every download of the free e-book between now and 19 April 2022, Coles will donate $1 to Aussie Ark, up to $100,0001.

The Picky Little Koala tells a story of Kelly the Koala’s journey to find the perfect home, all thanks to the support of Aussie Ark and their work in preserving and expanding Koala habitats. Illustrated by Brisbane-based Adam Nickel, who is famous for his mid-century style illustrations, the e-book inspires readers with a nostalgic playfulness and explores the habitats created by Aussie Ark’s Wildlife Sanctuary.

As part of its on-going partnership with Aussie Ark, Coles will continue to donate 5 cents from the sale of
every So Soft & Strong Facial Tissues box sold to Aussie Ark to support its vision of creating a long-term future for Australia’s threatened wildlife. The tissue boxes feature artwork of the endangered brush-tailed rock wallaby and the koala, created by wildlife artist and Aussie Ark advocate James Hough.


Aussie Ark President Tim Faulkner said the organisation is delighted to be working with Coles to help make a difference to Australian wildlife facing extinction.

Download a free copy of The Picky Little Koala e-book from Apple Books and soon on Google Play. For more information visit: coles.com.au/aussieark